The Rise of Vertical Filmmaking: How TikTok & Reels Are Changing Cinema

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A young woman with long hair wearing headphones sits in front of a computer screen with audio waveforms, working on podcast editing in a dimly lit studio environment.

Filmmaking is evolving, and one of the biggest shifts in recent years is the move from traditional horizontal formats to vertical video. With platforms like TikTok, Instagram Reels, and YouTube Shorts dominating, filmmakers now face a new challenge: how to tell cinematic stories in a 9:16 frame.

Why Vertical Filmmaking Matters

Over 75% of video content is watched on mobile devices, and vertical video feels more natural to audiences holding their phones upright. This shift is forcing filmmakers to rethink framing, movement, and composition.

Challenges of Vertical Video

  • Limited frame width - Wide shots are harder to pull off.
  • Blocking & staging - More focus on height and depth instead of width.
  • Cinematic feel - Requires new approaches to lighting and lens choices.

How to Make Vertical Films Look Cinematic

  1. Use leading lines and depth to maximize the tall frame.
  2. Experiment with DIY camera tricks to add motion.
  3. Leverage color grading, see our Color Grading Tips to polish your vertical edits.
  4. Think about audience engagement: vertical films should be fast-paced and visually striking.

Who’s Doing It Best?

Creators on TikTok and Instagram are already pushing the boundaries of vertical filmmaking, experimenting with transitions, VFX, and storytelling within short runtimes. Even major studios are exploring vertical trailers and teasers to reach mobile-first audiences.

Want More Filmmaking Insights?

Check out these related posts to take your craft further:

Vertical video isn’t replacing cinema, it’s expanding it. As filmmakers, adapting to new formats is part of the creative journey.

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